Use the yellow pages! “Wha? With all the amazing technology out there, you’re telling me to use the yellow pages? I’m clicking to another site now!” Before you leave, let me explain.
Yes, absolutely use all the technology and social media sites available to you, but don’t ignore the yellow pages. The yellow pages are quick, easily accessible and if you absolutely can’t do without a tech solution, there are plenty of online versions you can use. If, on the other hand, you have limited access to the Internet, (like a number of recent grads with whom I’ve been working lately), the yellow pages are an inexpensive resources you can find almost anywhere.
If you’re conducting a targeted job search, (which, by the way, is really the only type of job search that’s going to be effective), you will have identified 2-3 geographic locations (i.e. cities) where you might want to work, and 2-3 types of employers (e.g. manufacturing, finance, human service) for whom you’d like to work. Now, you can use the yellow pages, like yp.yahoo.com, to develop a list of 2-3 organizations, per type of employer, per geographic location. With specific organization names in hand, you can start researching, networking, sending resumes, etc.