Resume Phrases – Marketing

It can sometimes be challenging to come up with ways to describe your accomplishments, especially those from academic settings. Here are a handful of resume phrases that Marketing majors may find useful:

  • Developed mock marketing plan for startup business, including internal/external situation analysis, internal marketing quality audit, target market identification, strategic and tactical goal setting, marketing mix development; feedback and evaluation system
  • Led lively class discussion on “Customer Service and Handling Dissatisfaction”
  • Designed sample marketing communications plan, including: advertising, personal selling, sales promotion, direct and web-based communications, and public relations
  • Delivered 10-minute marketing pitch to class, successfully advocating for _____
  • Studied Internet marketing, including SEM, direct marketing, online advertising, customer relations management, ____, ____, and ____
  • Analyzed marketing data using SPSS
  • Familiar with univariate and multivariate data analysis techniques
  • Designed market research project: formulated a research problem, designed questionnaire, selected a sample frame; collected, entered and analyze respondent data; wrote a comprehensive research report in collaboration with 3 students
  • Examined issues around global marketing, with close emphasis on role of cultural diversity
  • Member of team that won 1st place in 2008 AAF-NSAC District Competition

Keep in mind that the phrases above are just examples and are provided to remind you of your many accomplishments as a student. Revise, edit and tailor the phrases as your needs require.

As a college student or recent grad, your college degree is often the most marketable thing about you. But how do you translate your academic experience onto your resume? The Resume Phrases by Major series provides sample resume phrases for activities commonly gained in different majors. These sample phrases are intended to inspire students and recent grads to describe their academic experience more thoroughly.

3 comments on “Resume Phrases – Marketing”

  1. Barry Deutsch Reply

    Good accomplishment oriented phrases – everyone should rework their resume accomplishments into bullet points leading with action verbs of what they did or achieved – especially quantifiable outcomes.

    As an executive recruiter – that’s the first thing my eyes jump to – what did you actually do – what impact did you have?

    I really don’t care what your title or responsibilities were in a boring paragraph – I want to know what kind of rockstar you are in your chosen field.

  2. Career Staffing Services Reply

    Great list for marketing. Hope every one make use of this. Digg done!!!

  3. Tim Tyrell-Smith Reply

    A helpful list, Grace. A few more words and starter phrases that work well in marketing:

    – Created a new business model for . . .
    – Built a new methodology to analyze . . .
    – Established a new benchmarking system for successful . . .
    – Rejuvenated a profitable product line . . .
    – Initiated cost savings projects that delivered . . .

    Can be adjusted for a student environment.

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