Tag Archives: Online Reputation


Take Control of Your Online Identity – Go on the Offensive

In a previous article, we talked about how important it is to ensure that you’re taking control of your online identity. We looked at strategies that involved taking a defensive stance – ways of preventing your use of social media from damaging your job search. Today, we’re looking at ways to use social media to your career’s advantage.

Go on the offensive:
You may have heard the old adage, “It’s not what you know, but who you know” when it comes to finding a job. I don’t entirely agree with that statement, but I do believe “who you know gets what you know noticed“. For example, you may be the best event planner this side of the Rockies, or you might be the finest makeup artist in your state, but if no one knows about it, you won’t get a job. On the flip side, if you know a lot of people in your field, but aren’t particularly good at your profession, sooner or later, everyone in your field will figure that out. And again, you won’t get a job. You may be wondering what this has to do with managing your identity online. Social sites are a great tool for helping people in your field, and beyond, get to know you; they’re a great venue for demonstrating your knowledge, talent, and passion for your field. We know that up to 92% of recruiters say they use social media to find talent. So when an employer searches your name, don’t just hide the personal stuff from them, showcase the professional you!

  1. Join and get active on LinkedIn
    If you aren’t already a member, join LinkedIn today, then get active on the site. By active, I mean completing your profile to 100%, joining and participating in relevant groups, following professionals in your field, conducting information interviews with professionals, and asking/answering questions. Having a LinkedIn profile will help to ensure that any potential employer that Googles your name will find your LinkedIn profile. (In this case, you want your privacy settings to make you discoverable, as opposed to hiding you.)
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Take Control of Your Online Identity – Get Defensive

We’re seeing statistics every day showing how often employers look to social profiles of potential hires. More importantly, we’re seeing the positive – and negative – effect your social profiles can have on hiring decisions. Knowing this, do you really want to leave what employers see about you to chance? It’s time to take control of what is found about you!

Get a little defensive:
A big part of taking control of your online identity is managing what information is available for employers to see about you.

  1. Google yourself
    If you aren’t already in the habit of Googling your name, you should start now. Google your name and the different variations of it every few months. Don’t just perform a web search, do an image search, too. And while you’re at it, search blogs, news, and all the other options Google offers for performing a search. Even better, set up a Google Alert that will email you whenever instances of your name are indexed by Google.
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Interview with James Alexander, CEO of Vizibility

Vizibility offers users a way to customize the search results that can be found about them via Google. I recently had the opportunity to interview James Alexander, CEO of Vizibility.

What exactly is Vizibility and how does it work?

Vizibility helps people get found online. With the first SearchMe Button for Google we help people take control of their online identities by allowing them to control what people find about them online. Users can customize their top five Google search results into a free and permanent SearchMe link that can be put on a resume, profile site, business card – anywhere someone wants to get found online.

When a Vizibility SearchMe button, link or QR code is clicked, accurate search results are displayed helping people make a killer first impression. We also display the search query right in Google, so the person doing the searching can be confident the information displayed is accurate and authentic.

Additionally, when a Vizibility QR code is scanned using a smart phone or mobile device, our mobile app can optionally share your photo, business card details, all your social and profile sites, and your vCard, along with your curated search results.

Why should students and recent grads care about what information can be found about them online?

According to ExecuNet, 86% of executive recruiters report using search engines to validate candidates. Searching for people by name only, however, often returns inaccurate results. 45% of recruiters have eliminated candidates based on what appears (or does not appear) about them online. And 39% of U.S. HR professionals hired candidates because the information online about them supported their background and qualifications. (more…)

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Five ways to increase your online reputation

Guest Author: Brent Swisher, owner of The Web Counts, a company specializing in online reputation and personal websites.
Website: The Web Counts

Online reputation, whether you have been searching for a job for a while, or are just entering the job market, it’s probably something you have heard about.  But how can you increase your online reputation?  What are some easy steps you can take to start developing it?  Here are five easy ways to get started:

  1. Launch a Personal Website
    A personal website serves as your base of operations; it’s the hub that links all of your online activity together.  Whether it is a blog, an online portfolio, or something in between, it should become the definitive place to get information about you.
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